Business No Go-Go!
What is the first impression you get of a person who doesn’t take care of their appearance? Well, your potential clients are making the same judgements when they are first introduced to your business. If your logo is old, then the image you present of your business is of an outdated company. If your logo is poorly designed, then your clients may have the impression that you are cheap.
It’s astonishing how many times we meet business owners with great businesses but terrible branding. If only these business owners recognised just how much poor brand image is costing them every time a potential customer encounters their shabby corporate image.
A well designed brand image, with a clear and consistent message, has a positive effect on business in many ways. It is possible to improve the perceived value of your product, simply by improving it’s branding. The effect of improved branding will almost always translate positively on your balance sheet. Our clients have even reported increased sale volumes and increased sale values as a result of a properly constructed brand image.
Great branding uses powerful imagery and messages to increase recall of your brand, resulting in increased customer loyalty and improved brand recognition – the end result translates into increased sales!
It’s no wonder global brands spend millions every year on branding, sparing no expense to strengthen their brand in the marketplace. At Plumbing Web Guys, we take a strategic approach to branding, taking into consideration all aspects of your marketing strategy to create a targeted branding solution. We will make recommendations on the most effective approach to increase brand awareness, brand loyalty and visual brand identity. Furthermore, because we design all our work in-house, we can promise consistency in branding across a wide variety of digital and printed media.